Neutrogena: Viral or Vital

Video • Social • Influencer • OOH

Go down the SkinTok rabbit hole and you’ll see that skincare trends are WILD. From SPF cocktailing to DIY microneedling, these fads usually have no science to back them and actually do more harm to your skin than good. Neutrogena wanted to stop the madness by credentialing the experts: dermatologists. We took over their annual San Diego conference to separate viral trends from vital skincare. And we did it with the help of viral social queen, Haley Kalil, and vital brand expert, Jennifer Garner.

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Team: The Golin Group – Tara Mitchell (Design), Olivia Waresk (Design), Ainsley Holman (Copy), Lizzie Bowden (Copy), and Kristen Kusterer (ECD)