Kristen Gaerlan
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Know HPV

 

Gardasil: Know HPV

Website • Social • Corporate

The Internet can be trash. We all know it. Moms and dads researching HPV for their kids’ health especially know it. Tons of parenting forums featured misinformation and a healthy dose of misogyny (ex: “Your daughter can avoid HPV by closing her legs!“). Our campaign separated myth from fact so that parents could truly “Know HPV” to achieve “no HPV” for their kids with Gardasil. We even rallied parents at Merck to take a stand against this cancer-causing virus for HPV Awareness Day on March 4th. 

Awards: DTC National Finalist 2018 (x2), DTC National Finalist 2017 (x2), and MM+M Shortlist 2017 (x4)

 
 
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Fun Fact: March 4th is International HPV Awareness Day.
 
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Team: Publicis – Stephen Lobosco (Art), Max Millington (Art), Alexandra Amer (Art), Doug Lussier (Design), Alex Siegal (Copy), Jamie Murphy (UX), Deanna Vergara (CD), and Ludovic Moulin (ECD)