IHOP: 20K for Pancake Day

Social • Influencer • Event

For the 20th anniversary of National Pancake Day, IHOP wanted to go big. How big? Guinness World Record Big. But making 20K+ pancakes wasn’t enough. To get their Gen-Z target hyped for this event, we drummed up some sweet social buzz. Bombshells Serena and Leah entered the (pancake) villa. Known for their banter, these Love Island besties dropped opposing hot-cake hot takes on TikTok. With the comments section on fire, IHOP invited them to the 20K for Pancake Day event to settle their beef over batter.

2.5+ million views • 76% increase in National Pancake Day offer redemptions • $25,629 donated to the Los Angeles Regional Food Bank • 25,629 pancakes in eight hours • 450 gallons of batter • 1 Guinness World Record

2025 PRWeek: IHOP Celebrates 20th Anniversary of National Pancake Day by Breaking World Record

2025 TODAY: IHOP Is Giving Away Free Pancakes — But Only for Today

2025 Good Morning America: Get a Free Short Stack at IHOP for National Pancake Day

Team: DeVries Global – Allie Lustbader (Art) and Kristen Kusterer (ECD)