Tresemmé: Work It Between Washes

OOH

Women have sh*t to do. Our packed schedules may involve bottomless brunch, one-night stands, and other time-consuming realities that require skipping the shampoo every now and then. And you know how many problems I see with that? Zero. TRESemmé agreed. The brand targeted its Between Washes lineup to women in the world’s busiest city. Most importantly, I fulfilled my lifelong ambition as a native New Yorker to create subway ads amid icons like Dr. Zizmor, Dan Smith Will Teach You Guitar, and Keano the Spiritual Consultant.