Mucinex: Wake Up Human
Experiential
Don’t let the whole undead thing fool you. Zombies have opinions, too. And when it came to Mucinex Nightshift, they wanted to make their case known. The launch of a cold and flu medicine that helps you go to sleep and Wake Up Human? Not on their watch. I scripted a live showdown between the living and the lethargic to settle the debate once and for all. It took place in the middle of the Oculus in New York City for anyone who wanted to get down with the sickness.
“You’re just a zombie, they say. You’re barely awake, they say. Don’t come any closer, they say. Well, to them, I say no more! The cold and flu resistance is here, and we’re putting an end to Mucinex.”
“Why is a zombie telling anyone what to do? Why am I even here right now? This is a no-brainer.”
Fun Fact: Jason Biggs interrupted his afternoon commute to check out the debate. He’s clearly a big fan of Mr. Mucus.
“Order! Order! Can every body and every bodily fluid, please quiet down? Mr. Mucus, that means you.”
2019 PR Week: Inside Mucinex’s Transformation Campaign
2019 Elle: 21 Important Questions About This Photo of Jason Biggs and Mr. Mucus
2019 Page Six: Jason Biggs Has an Extreme Plan to Avoid Getting Sick This Year
Team: Lippe Taylor – Laura Touysinhthiphonexay (Art), Edwin Poche (ACD), and James Buonantuono (CD)