Astepro: Feel Sexy Fast

Video • Social

Allergies. But make it sexy. That was the ask for the newest nasal spray on the block. Because no one feels sexy with allergies. Inspired by alluring perfume ads, this campaign turned fast-acting Astepro into the ultimate get-ready essential for allergy sufferers. To drive it all home, we even created a fragrance: La Spontanéité. After all, it’s only natural to spray perfume or cologne to feel sexy at a moment’s notice—why should a nasal spray be any different?

Awards: PRWeek Awards Nominee (x2) and CHPA Winner 2023

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1.73 Billion Earned Impressions for Earned • 116K Impressions on Organic • 180.4 Million Impressions on Paid • 734% Increase in Social Followers

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Team: twelvenote – Steph Piperis (Copy), Cal Ripp (Art), Mona Song (ACD Art), Alice Kong (Director), Yasara Gunawardena (Photographer), Ali Watson (Producer), and Dan West (CD)